This season, London Fashion Week welcomed fashion designer Somaya Soeryadiredja and her brand Ayaso Boutique for their debut in the UK with Oxford Fashion Studio.
The designer recognises that showcasing in the UK, and especially in London, was an eye-opening experience and gave her confidence in her work and her designs.
“After showcasing at London Fashion Week I have a new found confidence with my designs and approaching Boutiques with my look book. I would love to see my designs stocked in a few physical Boutiques and Department Stores worldwide.”
The Just Breathe collection was exactly what its name reflects : a bowl of fresh air, transporting the viewer to another world, with the fluid fabrics, the soft colours and the comfy feeling. One of the main pieces of the collection, the long brown kaftan with delicate inside dotted details, giving to it an instant sophistication and making it almost reversible. Floating behind the model, the outfit was also highlighted by beautiful accessories. Ayaso Boutique is a re-definition of modest fashion for the modern woman. Rather it be for religious reasons, aesthetic choices or for the love of fashion, the Ayaso Boutique designs have all that is required to seduce the fashion trained eye.
Already working on future collaborations as a result of the Fashion Week exposure, the designer has now found confidence with her designs and is seeking for stockists in physical Boutiques and Department Stores.